You can find the gift card number on the back of your Books-A-Million gift card underneath the barcode. The PIN is also on the back of your card, but it is hidden under a scratch-off panel. Just scratch off the protective covering and you can read the four-digit PIN.
For an eGift Certificate, the PIN should be included in the email.
*If you did not receive a PIN or actual eGift Certificate number, please contact customer service at email@example.com. Please provide the order number or email address used to purchase the eGift Certificate as this will be required to perform a transfer to a new card.