When you purchase an MCC from your local Books-a-Million your BAM.com account will be automatically created and linked to your membership!
A temporary password will be sent to the email address you provided at checkout. (Check your spam and junk folders) if you don't initially see this in your inbox.
Simply use the email address and password to log in to your account for the first time.
You will then be prompted to create a personal password. After that, you're all set to enjoy your online benefits!