What is Coffee for the Troops?

Coffee for the Troops is a company-wide event that allows our associates and customers to donate a bag of Joe Muggs coffee to military service members and Veterans in VA Hospitals here in the United States and deployed servicemen and women overseas.


Books-A-Million and 2nd & Charles have been advocates for Coffee for the Troops since 2012 and have sponsored nine donation campaigns to date. Books-A-Million and 2nd & Charles work directly with an organization called Soldiers’ Angels which was started by Patti Patton-Bader. Patti who is the mother of two soldiers, started Soldiers’ Angels when she learned that some soldiers in her son’s deployed units did not receive any mail or support from home. Ms. Bader quickly contacted friends and extended family and within a few months, Soldiers’ Angels went from a mother sending a few packages and letters to an online community with thousands of Angels worldwide.


Soldiers’ Angels currently supports tens of thousands of American military personnel around the world and here at home. We are excited to be a part of this ongoing campaign to support our troops!

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